Sport Management

College of Health Sciences
A runner

Degree Options


B.S. in Sport Management


B.S. in Sport Management 

Who Would be Interested in Sport Management?

Students with career interests in the fields of:

  • Sport administration
  • Sport finance
  • Professional sports
  • College sports
  • Recreational sports
  • Sport management vs. sport administration
  • Other sport-related organizations

Students wanting to work in the field of athletics and/or the administrative side of sport. Students will receive classes as they relate to intercollegiate athletics and professional sport in:

  • Finance
  • Athletic fundraising
  • Marketing
  • Management
  • Legal issues
  • Risk management
  • Compliance
  • Public relations

Why Sport Management?

Degree Benefits

The name Sport Management represents the business side of the discipline. The naming goes back to the 1950s as many predicted the growth of sport and saw the need to prepare professionals to handle the business side of the industry.
Students choosing this program will work in an industry that is exciting, fun and that has tremendous career growth.

Rewarding Career Opportunities

Careers in Sport Management are unlimited and will encompass a wide variety of interests, passions and career goals. The discipline is broken into three segments:

  • Sport Entertainment
  • Sport Product
  • Sport Support Organizations

This program will prepare students in a unique way for a career in the rapidly changing arena of sport.

Senior Internships

The internship is the culminating experience for Sport Management. Students are encouraged to explore opportunities around the world as we know sport is a global discipline.

What are the Requirements to be Admitted to the Program?

Please see the admission policy for the university. Admission to the undergraduate Sport Management program does not require any prerequisites and/or GPA requirements beyond that required for admission to the university.

Where Are Recent Graduates Employed?

  • Dallas Cowboys
  • EKU Athletics
  • University of Kentucky Football Operations
  • Coaches in Football, Swimming and Basketball
  • YMCA of Kentucky
  • Cincinnati Bengals
  • Athletic Director, Coppin State University

How Do I Get More Information?
Contact Dr. Wardell Johnson, Associate Professor for Sport Management

Students can get additional information on the Sport Management discipline through various sources, including:

  • Websites of the North American Society of Sport Management (NASSM)
  • Journal of Sport Administration & Supervision
  • Journal of Sport Management
  • Sports Business Journal


For Online Program:

Dr. Joel Cormier

Program Coordinator