Marketing
College of Business
Get the Program Guide
Marketing Research & Analytics Concentration
Professional Golf Management Concentration
Degree Concentrations
On-Campus Degrees & Certificates
- B.B.A. in Marketing, Marketing Concentration
- B.B.A. in Marketing, Marketing Research & Analytics Concentration
- B.B.A. in Marketing, Music Marketing Concentration
- B.B.A. in Marketing, Professional Golf Management Concentration
- Certificate, Marketing Research and Analytics
- Certificate, Sales
Online Degrees & Certificates
Who Would be Interested in Marketing?
Students who possess the following traits would excel in Marketing:
- Outgoing Personality
- Motivated
- Creative
- Good Communication Skills
Why Marketing?
- Marketing is accredited by the AACSB.
- The PGM program is one of 20 nationwide and is accredited by the PGA
- Music Marketing is a unique program combining market knowledge with music interests.
- Students are taught by academically qualified faculty.
- Students can take advantage of co-operative education opportunities.
- Students can participate in student professional organizations for each Marketing option.
What Are the Requirements to be Admitted to this Program?
Students may select any of the Marketing options as their major upon applying to the university.
Where Are Recent Graduates Employed?
- Lexmark International
- Ashland Inc.
- Walmart Corporation
How Do I Get More Information?
On-Campus Program Information
management.eku.edu
(859) 622-1377
Rebecca.McBride@eku.edu
Online Program Information
ekuonline.eku.edu/business/marketing
Contact Kaitlin Dougherty, Online Enrollment Advisor
859-622-7626
Kaitlin.Dougherty@eku.edu
Are There Scholarship Opportunities?
Kermit and Opal Patterson Scholarship
http://www.management.eku.edu/patterson-business-scholarship
