Broadcasting and Electronic Media

College of Letters, Arts, and Social Sciences
Broadcasting and Electronic Media computer lab

Degree Concentrations

  • B.A. in Broadcasting and Electronic Media, General Concentration
  • B.A. in Broadcasting and Electronic Media, Film Techniques and Technology Concentration
  • B.A. in Broadcasting and Electronic Media, Multimedia Journalism Concentration


  • Minor in Broadcast News and Electronic Media
  • Minor in Multimedia Journalism
  • Minor in Visual Media

Who Would be Interested in Broadcasting and Electronic Media?

Students interested in:

  • Working in the fields of publishing, television, film, radio, recording and multimedia industries in news and entertainment
  • Working with audio, video, web, photographic, and graphic design technology
  • Combining creativity, technology, information, news, and business
  • Expressing themselves through electronic media
  • Participating in the reporting and distribution of news across multple platforms

Why Broadcasting and Electronic Media?

Degree Benefits

Graduates of the Broadcasting and Electronic Media program work as professional in the broadcasting/film industry in various media outlets, including:

  • Television news and radio companies/stations
  • Newspapers and magazines
  • Cable companies
  • Sports publicity companies
  • Public information government offices
  • Advertising agencies
  • Production houses
  • Independent film and video production companies
  • Online news and information sites

Experienced, Involved Faculty

  • With three options to choose from -- General, Film Techniques and Technology, and Multimedia Journalism - BEM students receive intensive hands-on training in video, audio and print production and publishing from faculty with years of professional and academic experience.
  • News students also receive training in broadcast journalism.
  • Each summer BEM students have the opportunity to work with faculty and other professionals on a film project.

Our Facilities

The School of Communication is located on the third floor of the Combs Building in the center of campus. In addition to classrooms and faculty offices, the school offers three Mac labs with state-of-the-art design software (Adobe Creative Cloud). The school also offers a podcast studio, a web video studio, a full size video studio, a student media center for print and digital publishing, and an audio production lab.

Internships and Job Opportunities

  • All students are required to complete an internship (and many students have more than one) at organizations ranging from Hammond Communications to WLEX-TV to numerous newspapers across the state including the Lexington Herald-Leader and the Danville Advocate-Messendger and to public television and radio programs such as Woodsongs Old Time Radio Hour.
  • Many internships lead to jobs when students graduate.
  • Graduates of the program work in a wide variety of jobs in the television, radio, film, print, recording and multimedia industries.
  • Graduates also find their skills in gathering information, writing, and using media technology allows them to move into a wide range of companies and professions, such as in communications at Disney, public relations for Kentucky distilleries, or even book publishing.

What Are the Requirements to be Admitted to the Program?

Students may select any of the Broadcasting and Electronic Media options upon applying to the university.

How Do I Get More Information?

Contact Dr. Ginny Whitehouse, Director, ICCA School of Communication


Contact Professor Chad Cogdill, Program Coordinator


Are There Scholarship Opportunities?

  • Dan Mason Broadcasting and Electronic Media Endowed Scholarship
  • Dr. Dean C. Cannon Endowed Memorial Communication Scholarship
  • Chris Schulte Memorial Scholarship
  • Christy L. Guttridge Memorial Scholarship
  • Freshman Broadcasting and Electronic Media Scholarship