Marketing

College of Business and Technology
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Get the Program Guide

Marketing Concentration

Marketing Research & Analytics Concentration

Music Marketing Concentration

Professional Golf Management Concentration

Certificate, Marketing Research and Analytics

Degree Concentrations

  • B.B.A. in Marketing, Marketing Concentration
  • B.B.A. in Marketing, Marketing Research & Analytics Concentration
  • B.B.A. in Marketing, Music Marketing Concentration
  • B.B.A. in Marketing, Professional Golf Management Concentration
  • Certificate, Marketing Research and Analytics

Who Would be Interested in Marketing?

Students who possess the following traits would excel in Marketing:

  • Outgoing Personality
  • Motivated
  • Creative
  • Good Communication Skills

Why Marketing?

  • Marketing is accredited by the AACSB.
  • The PGM program is one of 20 nationwide and is accredited by the PGA
  • Music Marketing is a unique program combining market knowledge with music interests.
  • Students are taught by academically qualified faculty.
  • Students can take advantage of co-operative education opportunities.
  • Students can participate in student professional organizations for each Marketing option.

What Are the Requirements to be Admitted to this Program?

Students may select any of the Marketing options as their major upon applying to the university.

Where Are Recent Graduates Employed?

  • Lexmark International
  • Ashland Inc.
  • Walmart Corporation

How Do I Get More Information?

www.management.eku.edu

Are There Scholarship Opportunities?

Kermit and Opal Patterson Scholarship
http://www.management.eku.edu/patterson-business-scholarship